Software Created by Dr. Cary Ganz
After more than 50 years in clinical dentistry and decades of work with dental and business technology, Cary H. Ganz, D.D.S. created four practical software applications to solve recurring problems he saw firsthand: patient communication, time-consuming marketing, cosmetic case visualization, and the challenge small businesses face competing without costly agencies.
- Patient communication
- Dental marketing
- AI smile visualization
- Small-business AI marketing
Dental practices and small businesses can lose momentum at four critical moments.
Patients and customers respond to clear communication, consistent visibility, confidence in what they are considering, and timely follow-up. These applications are designed to strengthen those moments without forcing a practice or small business to build another complicated workflow.
After the appointment
Verbal instructions are easy to forget. Scattered forms, inconsistent follow-up, and missing documentation create more calls and more work for the team. PractCom Communications organizes that process.
Between appointments
When a practice stops publishing, competitors keep showing up in social feeds, patient inboxes, and search results. PractCom Marketing Suite helps the office create and schedule content consistently.
Before elective treatment
Patients may hesitate when they cannot picture the possible result. Smile Design AI gives dentists a fast visual conversation starter for cosmetic treatment discussions.
While running the business
Small-business owners often have to market, answer leads, watch competitors, and keep content moving while doing the actual work. Market My Business AI brings those marketing tasks into one AI-assisted system.
Total practice communication
PractCom Communications
PractCom is dental patient communication software built around the way a busy practice actually works. It gives the team a central place to select, customize, send, print, translate, and track important patient-facing documents.
Instead of searching through old files or rebuilding information for every patient, the office can use ready-to-edit dental content and maintain a clearer record of what was delivered.
- 80+ post-treatment instructions
- 80+ informed consent templates
- 60+ dental medication cards
- Referral creation and tracking
- Patient Portal access
- 15-language translation support
- Email, text, print, and portal delivery
- Editable forms and delivery logs
Website: https://starthere.practcom.com
Dental-specific AI marketing
PractCom Marketing Suite
PractCom Marketing Suite is an all-in-one dental marketing platform for practices that want better content without depending on an agency for every post. It turns an idea, a website, a template, or the dentist’s own voice into branded marketing the office can review and use.
The platform connects creation with distribution, helping a practice move from “we should post something” to a repeatable marketing calendar.
- Create From Prompt and Website
- Voice Studio and dental templates
- AI images and talking videos
- Blog Booster for SEO content
- Monthly patient newsletters
- Auto Publish campaign planning
- Email and text distribution
- Brand profile and asset library
Website: https://start.practcom.com
AI cosmetic visualization
Smile Design AI
Smile Design AI is an AI-powered cosmetic dentistry visualization tool that helps patients see a possible smile transformation from a single photograph. It is designed to support the conversation between dentist and patient—not replace diagnosis, treatment planning, or professional judgment.
In under 30 seconds, the practice can create a visual starting point and compare the original image with an AI-generated smile concept.
- Natural, Moderate, and Hollywood levels
- Before-and-after comparison slider
- Results generated from one patient photo
- Downloadable visualization results
- Consultation request capture
- Mobile and desktop access
- Tracking dashboard
- Automated interaction alerts
Website: https://smiledesignai.org
Market My Business AI
Market My Business AI is an all-in-one AI marketing system created for small-business owners who need agency-level capabilities without hiring a traditional marketing agency. The platform learns the business, brand, services, and voice, then helps plan, create, publish, track, and automate everyday marketing from one dashboard.
Unlike the dental-specific PractCom Marketing Suite, Market My Business AI is designed for a broad range of small businesses and service companies. It brings social publishing, lead capture, phone answering, competitive research, advertising tools, SEO content, newsletters, video, and strategic planning into one system.
- 12-Week Growth Plan and guided marketing plan
- One-click publishing to up to 8 social platforms
- Competitor Watchtower for local and online rivals
- AI 24/7 Call Concierge for lead capture
- Website Chat Bot with conversation analytics
- Meta Ad Wizard for Facebook and Instagram ads
- SEO Blog Booster and Google/AI search tools
- Newsletters, videos, Brand Kit, CRM, and asset library
Which software application should you try first?
Each application addresses a different communication, marketing, visualization, or business-growth problem. Choose the most urgent need—or use more than one platform when the workflows complement each other.
| Application | Best for | Core outcome | Free trial | Price after trial | Start |
|---|---|---|---|---|---|
| PractCom Communications | Patient instructions, consents, referrals, documents, and portal communication | Clearer, more consistent, trackable practice communication | 15 days | $49.95/month | Start PractCom |
| PractCom Marketing Suite | Social posts, blogs, images, videos, newsletters, campaigns, and distribution | Faster, more consistent dental marketing with less staff effort | 7 days | $49.95/month | Start Marketing Suite |
| Smile Design AI | Cosmetic consultations and AI smile visualization | Help patients visualize a possible smile and begin a more informed conversation | 7 days | $19.95/month | Start Smile Design AI |
| Market My Business AI | Small-business marketing, social publishing, lead capture, AI phone answering, ads, competitive research, SEO, newsletters, and video | Give small-business owners a centralized AI marketing system without relying on a traditional agency for every task | 7 days | From $79.95/month | Start Market My Business AI |
Why Dr. Ganz creates practical technology
Cary H. Ganz, D.D.S. is a prosthodontist, educator, author, consultant, and dental technology innovator. His career has combined advanced patient care with teaching, hospital leadership, product development, digital imaging, and professional education.
The guiding idea behind these applications is simple: software should solve recognizable, everyday problems. In dentistry, that means helping teams communicate more clearly, create marketing more efficiently, and explain treatment in ways patients can understand. For small businesses, it also means making modern marketing tools accessible without requiring a large agency budget.
That problem-solving perspective connects PractCom Communications, PractCom Marketing Suite, Smile Design AI, and Market My Business AI—even though each platform serves a different purpose and audience.
Software questions dentists and business owners ask
Use these quick answers to decide which application best matches your practice or business’s most immediate need.
What software did Dr. Cary Ganz create?
Dr. Cary Ganz created PractCom Communications for dental patient communication, PractCom Marketing Suite for dental marketing creation and distribution, Smile Design AI for AI-powered cosmetic smile visualization, and Market My Business AI for small-business marketing automation and lead generation.
Is PractCom Communications the same as PractCom Marketing Suite?
No. PractCom Communications focuses on patient instructions, informed consents, medication cards, referrals, document delivery, translations, tracking, and Patient Portal access. PractCom Marketing Suite focuses on creating, branding, scheduling, publishing, emailing, and texting dental marketing content.
How much does PractCom Communications cost?
PractCom Communications is currently promoted at $49.95 per month after a free 15-day trial. The public trial offer states that no credit card is required and the subscription can be canceled at any time.
How much does PractCom Marketing Suite cost?
PractCom Marketing Suite is currently promoted at $49.95 per month after a free 7-day trial. Review the current pricing page for included credits, optional top-up packs, and any updated offer details.
How much does Smile Design AI cost?
Smile Design AI currently offers a free 7-day trial followed by a $19.95 monthly subscription with unlimited transformations. The subscription can be canceled at any time.
How much does Market My Business AI cost?
Market My Business AI currently offers a free 7-day trial. The public pricing page lists Starter at $79.95 per month, Pro at $119.95 per month, and Growth at $199.95 per month. Plans are month-to-month and can be canceled at any time.
Can a practice use all four applications?
Yes. The applications serve complementary purposes. PractCom Communications supports patient communication, PractCom Marketing Suite supports dental-specific marketing, Smile Design AI supports visual cosmetic treatment conversations, and Market My Business AI provides a broader small-business marketing system that a dental practice can also use when its wider feature set is useful.
Does Smile Design AI replace clinical diagnosis or treatment planning?
No. Smile Design AI produces an illustrative visualization to support a conversation. It does not diagnose, prescribe treatment, guarantee a result, or replace the dentist’s examination, records, clinical judgment, informed consent process, or treatment plan.
Clearer communication. More consistent marketing. More visual consultations. Stronger small-business growth.
Choose one application today—or explore all four. Each trial gives you a practical way to decide whether the software fits your workflow before making a long-term commitment.