Dental Software Created by Dr. Cary Ganz
After more than 50 years in clinical dentistry, Cary H. Ganz, D.D.S. created three practical dental software solutions to address problems he saw repeatedly in real practices: inconsistent patient communication, time-consuming marketing, and difficulty helping patients visualize cosmetic treatment.
- Patient communication
- Dental marketing
- AI smile visualization
A dental practice can lose momentum at three critical moments.
Patients judge a practice by the clarity of its communication, the consistency of its public presence, and the confidence they feel before accepting treatment. These applications are designed to strengthen each moment without forcing the office to add another complicated workflow.
After the appointment
Verbal instructions are easy to forget. Scattered forms, inconsistent follow-up, and missing documentation create more calls and more work for the team. PractCom Communications organizes that process.
Between appointments
When a practice stops publishing, competitors keep showing up in social feeds, patient inboxes, and search results. PractCom Marketing Suite helps the office create and schedule content consistently.
Before elective treatment
Patients may hesitate when they cannot picture the possible result. Smile Design AI gives dentists a fast visual conversation starter for cosmetic treatment discussions.
Total practice communication
PractCom Communications
PractCom is dental patient communication software built around the way a busy practice actually works. It gives the team a central place to select, customize, send, print, translate, and track important patient-facing documents.
Instead of searching through old files or rebuilding information for every patient, the office can use ready-to-edit dental content and maintain a clearer record of what was delivered.
- 80+ post-treatment instructions
- 80+ informed consent templates
- 60+ dental medication cards
- Referral creation and tracking
- Patient Portal access
- 15-language translation support
- Email, text, print, and portal delivery
- Editable forms and delivery logs
Website: https://starthere.practcom.com
Dental-specific AI marketing
PractCom Marketing Suite
PractCom Marketing Suite is an all-in-one dental marketing platform for practices that want better content without depending on an agency for every post. It turns an idea, a website, a template, or the dentist’s own voice into branded marketing the office can review and use.
The platform connects creation with distribution, helping a practice move from “we should post something” to a repeatable marketing calendar.
- Create From Prompt and Website
- Voice Studio and dental templates
- AI images and talking videos
- Blog Booster for SEO content
- Monthly patient newsletters
- Auto Publish campaign planning
- Email and text distribution
- Brand profile and asset library
Website: https://start.practcom.com
AI cosmetic visualization
Smile Design AI
Smile Design AI is an AI-powered cosmetic dentistry visualization tool that helps patients see a possible smile transformation from a single photograph. It is designed to support the conversation between dentist and patient—not replace diagnosis, treatment planning, or professional judgment.
In under 30 seconds, the practice can create a visual starting point and compare the original image with an AI-generated smile concept.
- Natural, Moderate, and Hollywood levels
- Before-and-after comparison slider
- Results generated from one patient photo
- Downloadable visualization results
- Consultation request capture
- Mobile and desktop access
- Tracking dashboard
- Automated interaction alerts
Website: https://smiledesignai.org
Which dental software should your practice try first?
Each application addresses a different point in the patient and practice-growth journey. Choose the most urgent problem—or try more than one platform to create a more connected system.
| Application | Best for | Core outcome | Free trial | Price after trial | Start |
|---|---|---|---|---|---|
| PractCom Communications | Patient instructions, consents, referrals, documents, and portal communication | Clearer, more consistent, trackable practice communication | 15 days | $49.95/month | Start PractCom |
| PractCom Marketing Suite | Social posts, blogs, images, videos, newsletters, campaigns, and distribution | Faster, more consistent dental marketing with less staff effort | 7 days | $49.95/month | Start Marketing Suite |
| Smile Design AI | Cosmetic consultations and AI smile visualization | Help patients visualize a possible smile and begin a more informed conversation | 7 days | $19.95/month | Start Smile Design AI |
Why Dr. Ganz creates dental technology
Cary H. Ganz, D.D.S. is a prosthodontist, educator, author, consultant, and dental technology innovator. His career has combined advanced patient care with teaching, hospital leadership, product development, digital imaging, and professional education.
The guiding idea behind these applications is simple: dental software should solve recognizable practice problems. It should help teams communicate more clearly, create marketing more efficiently, and explain treatment in ways patients can understand.
That dentist-first perspective connects PractCom Communications, PractCom Marketing Suite, and Smile Design AI—even though each platform serves a different purpose.
Dental software questions dentists ask
Use these quick answers to decide which application best matches your practice’s most immediate need.
What dental software did Dr. Cary Ganz create?
Dr. Cary Ganz created PractCom Communications for dental patient communication, PractCom Marketing Suite for dental marketing creation and distribution, and Smile Design AI for AI-powered cosmetic smile visualization.
Is PractCom Communications the same as PractCom Marketing Suite?
No. PractCom Communications focuses on patient instructions, informed consents, medication cards, referrals, document delivery, translations, tracking, and Patient Portal access. PractCom Marketing Suite focuses on creating, branding, scheduling, publishing, emailing, and texting dental marketing content.
How much does PractCom Communications cost?
PractCom Communications is currently promoted at $49.95 per month after a free 15-day trial. The public trial offer states that no credit card is required and the subscription can be canceled at any time.
How much does PractCom Marketing Suite cost?
PractCom Marketing Suite is currently promoted at $49.95 per month after a free 7-day trial. Review the current pricing page for included credits, optional top-up packs, and any updated offer details.
How much does Smile Design AI cost?
Smile Design AI currently offers a free 7-day trial followed by a $19.95 monthly subscription with unlimited transformations. The subscription can be canceled at any time.
Can a practice use all three applications?
Yes. The applications serve complementary purposes: PractCom Communications supports the patient communication workflow, PractCom Marketing Suite supports ongoing visibility and patient marketing, and Smile Design AI supports visual cosmetic treatment conversations.
Does Smile Design AI replace clinical diagnosis or treatment planning?
No. Smile Design AI produces an illustrative visualization to support a conversation. It does not diagnose, prescribe treatment, guarantee a result, or replace the dentist’s examination, records, clinical judgment, informed consent process, or treatment plan.
Clearer communication. More consistent marketing. More visual consultations.
Choose one application today—or explore all three. Each trial gives your team a practical way to decide whether the software fits your workflow before making a long-term commitment.